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Jan 26, 2017
Define your products and services. You need to develop a clear identity that makes you stand out if you are going to compete with the myriad of other businesses out there. Knowing what sets you apart from the others means coming to terms with your strengths and weaknesses and capitalizing on the strengths.
Determine where your market is. The photography market is big, and it is diverse. You can't try and do everything, or you end up specializing in nothing. Select an area of the market where you think your skills will make the biggest impact and then set about shoring up a little corner of it for yourself. Start small and grow out from there.
Create a marketing plan. In order to start attempting to penetrate that target market, you will need a plan with which to go about it. This plan is important, because having a strategy when attempting to grow your business will ensure that you don't end up running around aimlessly exerting effort here and there, ultimately, to no, or much less effect.
Focus on your finances. Many businesses fail because they fail to properly consider what their financial statements look like when they start. Know how much money you have. Know how much money you are spending. Work on getting your costs down to as low as they can possibly be and know exactly how much each and every job is going to cost you. Overcharge long enough and there is a good chance you will go out of business. Undercharge long enough and there is a surefire chance you will.
Put some effort into your website. Making sure your online presence is up to par is extremely important. Most, if not all, independent businesses, especially if it’s a service like yours, do the vast majority of their business online nowadays. If people come to your site and it's incomplete, hard to navigate or looks amateur, they are not going to want to hire you.
You didn't just start the photography business to make money; you did it because you enjoy photography and wanted to see if you could make it profitable. Nothing is ever guaranteed, but if you follow some of the above tips, you should be able to grow your photography business into something that provides you income and lets you do something you love at the same time.
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